Instagram is not just a social media, it is an important tool for business promotion. Developed as a photo-sharing app, now Instagram is a media giant that can also be used for advertising. Do you have a business account on Instagram? Making time to conduct market research is essential for getting to know your customer base and making sure your products and services align with consumer demand and industry trends. Ideally, you’ll do a lot of your market research before your business ever opens. But it’s helpful to update your findings periodically, especially if you’re planning to launch new offerings.
Identifying your target audience on Instagram is important if you want to resonate with potential clients and people who are interested in your brand. It will be much easier for you to promote on Instagram if you know those who need your product, or services, or who are interested in your posts. That is, you know your target audience. Then, any methods of promotion, you can direct it to it, and get the maximum effect. Understanding your target audience increases the likelihood that the product will interest people and they will buy it.
It is necessary to understand the needs of the target audience to choose the right direction of work or start a new one. The target audience is the segment of users who will be interested in your content (for example, blog on live casino games and live baccarat) or offer if we are talking about a business Instagram account. The target audience has several criteria that can meet. For example, demographics, culture, geography, and others.
Proper selection of the target audience can ensure the successful promotion of your Instagram page. Otherwise, there is no point in showing and telling about your products or services to users who do not care about them. Therefore, it is worth taking this case seriously and properly selecting the audience for your page.
Instagram does not scatter data about users, because of this, it is not always possible to select and collect the audience of interest. To see page statistics, you first need to connect to a business account by linking your Instagram profile to your Facebook page. Only after that, the main menu will show a corresponding section on the age of the audience and when your followers are most active. Instagram won’t be able to fully satisfy your interest because it only provides standard statistical summaries. Alas, with such a scarce set of data, it’s almost unrealistic to draw a full-fledged portrait of your target audience. Try to think about it: who are you creating content for? Which traits do the people your content is aimed at use? Which platforms do they use?
Identifying your target audience on Instagram
After you more or less understand who you need to search for, start analyzing the area you work in. You need to understand what your target audience is talking about, what topics they care about at the moment, and whose advice they listen to. To gather this information, look at groups and pages with related topics. Read the comments there, and scroll through the profile.
While analyzing your field of activity, pay attention to competitors’ pages that already have an established target audience. By reading the comments under the posts, find the most active users and identify their fears, dreams, and desires from their words. See what aspects of your competitor they are dissatisfied with and make sure that you don’t have that disadvantage. It’s important to track which publications your audience responds better to. You can conclude the number of likes, comments, and discussion activities. After that, analyze the successful publications you found to understand what your target audience likes. These people are your ideal clients.
The most obvious and simple way is to look for those Instagram users who indicate certain hashtags. Your target audience is the followers of your direct competitors or the accounts of related topics. Your task is to identify the most active accounts and begin to collect from there an active audience. By collecting 10-20 accounts of active users, you will get the cream of your target audience. Users who leave comments on Instagram posts are likely to be interested in the topic of the post. Your task is to find as many posts on the right topic as possible and collect from them those users who commented on the collected posts.
Another way to find your target audience is to find your audience in communities with friendly topics. You can find such a community by hashtags or geolocation tags. Then you need to methodically track their posts and find people who are active under the post in the comments. Then go through their profile and conclude, based on the publications, whether he or she would be interested in your offer. This method is time-consuming, but it will help you find engaged followers, people who will be interested in your content. To Identify the target audience you can also use some tools: we will write about them later. To reach your Instagram target audience read our advice and put them into practice! Make your business account shine: it is now the time to get involved with advertising on Instagram!